Jan. 14, 2026

Undergraduate research mini story: Abbey Blinkhorn

Project: The Impact of Brand Silence: Exploring Canadian Consumer Reactions to Brands Staying Quiet During Sociopolitical Issues Supervisor: Mehdi Mourali, Haskayne School of Business
Abbey Blinkhorn, a university student with fair skin and long dark hair.
Abbey Blinkhorn

I was not the typical PURE Award student. Half of my PURE Award overlapped with studying abroad at La Trobe University in Melbourne, Australia where I took a marketing research class related to my research topic. I’m typically not a type A person, but I learned that a little bit of intentional planning helps me to balance my ambitions with my love of travelling. 

I had no experience with statistics until this year. I proposed my research question to my supervisor, and I could tell he was apprehensive about my lack of experience. I said, “I’m a fast learner, I’m signed up for these courses at Melbourne—give me some resources and I’ll dig in." He thought about it for a few days and agreed to take me on. That leap of faith paid off for us both—I’ve learned so much in such a short period of time! 

Wrapping my PURE Award experience with studying abroad made everything so real in a way that I didn’t anticipate. School days were lectures and studying, but weekends were travels. A friend and I would keep each other accountable. We’d be like, “we’re going to get up at this time, work in a café for two hours, and then head to the beach.” When self-doubt crept in, I’d pause and think, “wait, you’ve always gotten it done.” I learned to trust myself—that even halfway around the world, I could identify what mattered to me and pursue it. It turned out being “not typical” meant I could choose my own adventure, and it made all the difference.” 

Undergraduate Research Summer Studentships provide up to $7,500 of financial support to UCalgary undergraduates to conduct research for eight, 12 or 16 weeks between May and August. Applications are open to students from all faculties and years of study, with specific opportunities for Black, Indigenous and other equity-deserving students.